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Nautique Insider

Welcome to the Correct Craft CEO Blog

Sep 25, 2007

Welcome to the Correct Craft CEO Blog! To the best of my knowledge we are the first company in our industry to communicate with our customers and friends in this manner.

If you are familiar with our industry, the fact that we are the first probably does not surprise you. For 83 years (way, way before I was born!) Correct Craft has been leading our industry in innovation so it only makes sense that today we lead the way by being the first to offer a CEO Blog. As has happened countless times in the past I suppose others will follow us but in the meantime we are excited to again be the first in our industry as we charter our way into this new territory.

So, how will this Blog work? I plan to occasionally (probably 2-4 times a month) submit entries to what we are calling the “Nautique Insider” in an effort to keep you updated about what we are doing at Correct Craft. Sometimes it may be something specific, like a new innovation at Correct Craft, and other times I may just choose to tell you about an event that I recently attended or something I experienced while using my Nautique. I will try to keep it interesting so you will enjoy reading.

One of the highlights of my job these past several months as Correct Craft’s CEO has been to meet many of our loyal customers at boat shows, tournaments, reunions and other events I have attended. At these events I am often asked questions about what is happening at Correct Craft and our plans for the future. Through this blog I hope to answer many of those questions.

If there is something you would like me to address in this Blog please feel free to email us at If you want to be alerted when a new entry is posted to this Blog you can sign up below and we will notify you. Just give us your email address and we will let you know as soon as a new entry has been posted. By the way, we will NEVER release your email address to anyone else!

Those of us on the Correct Craft team are very excited about the future and are taking the steps necessary to build a foundation for our next 83 years. Our R&D team has some exciting projects in the works. We are continuing to access the benefits of being in our new plant and have significantly improved our boat building processes. We are developing our employees. We are working to improve in every area of our company and I look forward to sharing many of those improvements and our excitement about them with you through this Blog. The best getting better, that’s what we want to do.

So, let’s move forward together! Check back in a few days for what I expect will be the first of many entries. In the meantime, enjoy your Nautiques and thanks for reading!

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