NAUTIQUE EARNS THE NMMA’S CSI AWARD FOR THE FIFTH STRAIGHT YEAR
ORLANDO, FLA (August 31, 2010)—For the fifth year in a row, Nautique is the recipient of the NMMA’s prestigious CSI award. This award recognizes Nautique’s excellence in customer satisfaction in the Inboard Watersports Boats category, as part of the 2010 Customer Satisfaction Index (CSI) program.
The CSI is an independently-measured standard for accurately assessing customer satisfaction. For 2010, the Marine Industry CSI Award program surveyed over 40,000 boat buyers regarding satisfaction with the boats and engines they purchased between April 2009 and March 2010. Participating manufacturers were required to survey all new boat buyers during this given period. In order to receive the prominent CSI award, recipients had to consistently uphold marks of 90 percent or higher in customer satisfaction during the last year.
“Everyone on the Nautique team is incredible excited to earn the CSIAward for the fifth year in a row,” stated Nautique President/CEO Bill Yeargin. “This award demonstrates the passion and dedication of the entire Nautique dealer network, employees and vendors,” Yeargin added.