image

Nautique Insider

Bill Yeargin, President/CEO

Sign Up!
Insider Posts
Welcome to the Family - Bass Cat and Yar-Craft! 03/24/15
Nautique Cares: Florida and Haiti! 03/16/15
Nautique Cares - G21 Winner! 02/05/15
Boat Show Season! Why Nautique? 01/20/15
Florida Governor Celebrates with our Team! 12/12/14
Industry's Top Dealers! 11/20/14
Welcome to the Family PCM and Crusader! 10/20/14
Water Ski World Championships 10/16/14
NATIONAL MANUFACTURING DAY 10/03/14
2014 Boat of the Year 09/19/14
2014 Nautique Wake Series! 08/27/14
El Salvador - Nautique Cares 07/25/14
Nautique in Europe 06/17/14
Nautique Dealers - Thankful For Them! 06/06/14
2014 Masters - Best Ever!! 05/27/14
WOW - Loving Our Family's New 210! 05/16/14
Nautique Wake Games - 2014! 04/29/14
BOAT GIVEAWAY TO BENEFIT "AS OUR OWN" 04/02/14
Ski Nautique 200 - Still Pulling Away 02/25/14
Nautique Wake Series 02/14/14
Why Nautique? 02/07/14
Nautique Cares - Happy Holidays! 12/18/13
Ski Nautique 200 - The Fun Continues! 12/03/13
The Industry's Best Dealers - Again! 11/25/13
G21! 11/15/13
Nautique Cares - India 11/01/13
Amazing Employees - For Over 30 Years 10/01/13
AWARDS! (A bunch of them) 09/10/13
Ralph Meloon - Hall of Fame! 09/04/13
Florida Governor Scott Visits Nautique! 08/12/13
Nautique Cares - Dominican Republic! 08/01/13
Nautique Nationals and New Boats! 07/29/13
All-New Super Air Nautique 210 and 230! 07/22/13
BSR and Nautique - A Great Team! 07/17/13
The Growing Nautique Team 07/12/13
Family 06/12/13
2013 Masters - Another Great One! 05/28/13
G23 - Unsolicited Customer Letter 05/15/13
2013 Nautique Wake Games 04/30/13
Why Buy Nautique Over the Competition? 03/21/13
Moomba Masters - 2013! 03/11/13
Habitat for Humanity - Nautique Cares! 02/25/13
Nautique Rocking the 2013 Boat Shows! 01/31/13
Nautique Surf System - 3 Weeks Later 01/24/13
Nautique Surf System 01/03/13
Nautique Dealers -The Best! 11/16/12
Ralph Meloon - 95!! 11/08/12
Nautique Cares - Africa 10/30/12
G23 - Six Months Later 09/26/12
TWO Major Awards for Nautique! 09/07/12
NAUTIQUE ASIAN CHAMPIONSHIPS - 2012! 08/29/12
Orlando Watersports Complex (OWC) 08/17/12
Nautique Wakeboard Nationals - 2012 08/07/12
G25! 07/23/12
Apache Reservation - 2012 - Nautique Cares! 07/18/12
Sport Marine & Nautique in Montreal! 07/16/12
Why is Nautique the Best? 06/19/12
2012 Dealer Meeting! 06/11/12
Masters and the Middle East! 05/31/12
Middle East Loves Nautique! 05/08/12
Nautique Wake Games - Historic! 04/16/12
G23 - TOO MUCH HYPE? 04/04/12
G23 04/01/12
Legoland and Nautique! 03/21/12
All Will Be Revealed 03/07/12
Nautique in South America 02/29/12
2012 Nautique Boat Shows 02/02/12
Exciting 2012 01/10/12
Merry Christmas - 2011 12/20/11
Nautique - Middle East 12/13/11
INDUSTRY'S BEST DEALERS 11/11/11
WORLD RECORDS! 11/02/11
WHITE HOUSE VISIT 10/26/11
NAUTIQUE ASIAN CHAMPIONSHIPS 10/10/11
NAUTIQUE CARES - ETHIOPIA 10/04/11
BIG DAWG - 2011 09/26/11
CUSTOMER SERVICE AWARD 08/30/11
NAUTIQUE CARES - HABITAT FOR HUMANITY 08/09/11
NAUTIQUE IN MINNESOTA! 08/02/11
Nautique Cares - Apache Reservation 07/20/11
NASCAR Drivers Visit Nautique 06/30/11
MASTERS - 2011 06/01/11
Nautique Events - 2011 05/24/11
More than Boats 05/12/11
Why Buy a Nautique? 04/14/11
Nautique - Asia! 03/29/11
Wakesurfing Fun 03/23/11
Ski Nautique - 50 Years!! 03/01/11
Big Dawg - Peru 02/01/11
Electric Nautique! 01/25/11
2011 Boat Shows - Going Great!! 01/18/11
2011 - Looking Forward 01/04/11
MERRY CHRISTMAS 2010 12/21/10
Big Nautique Week! 12/07/10
Happy Thanksgiving 2010! 11/24/10
Dealers Visit Orlando 11/19/10
Manufacturer of the Year! 11/10/10
Sport Nautique 200 10/20/10
Focused on the Future 10/12/10
Big Dawg - 2010 09/28/10
Astronaut Visits Nautique 09/03/10
Nautique Around the World 08/11/10
Guatemala – Nautique Cares 07/29/10
Nautique Rocks Reno! 07/20/10
World Slalom Record! 06/15/10
Masters 2010 – One For The Ages 06/02/10
New Hampshire – Nautique Country! 05/18/10
Air Nautique Wake Games – 2010 05/04/10
WakeGirls 04/27/10
Andy Mapple – Ski Nautique Legend 04/20/10
South America and Nautique 04/05/10
Tavistock and Nautique 03/24/10
Ralph Meloon – Boat Show Star 03/08/10
Miami Nautique International 03/02/10
Haiti – Nautique Cares 02/01/10
Nautique Slider at OWC 01/25/10
Real Customer Comments on the Ski Nautique 200 01/19/10
The 2010 Nautique Difference! 01/05/10
Merry Christmas 2009! 12/17/09
Nautique Dealers Contributing to their Local Communities 12/08/09
Dealer Sales Meeting 11/24/09
Awesome Nautique Dealers! 11/19/09
Award-Winning Year 11/05/09
85 Years! 10/20/09
Talented People Helping Others 09/29/09
Billion Dollar Baby! 09/15/09
Wake Awards! 08/21/09
Big Dawg Thrills! 08/18/09
Two Big Weeks 08/11/09
Four CSI Awards In A Row! 07/29/09
200,000 Boats – That’s A Lot! 07/21/09
Historic National Championships 07/14/09
July 4th Nautique Family Fun 07/07/09
Positive Comments on the New Boat 06/23/09
Keeping a Secret is Hard 06/17/09
Toe Jam at Nautique 06/09/09
An Awesome Masters! 05/27/09
50th Masters! 05/19/09
Nautique giveaway and other news... 05/05/09
Wake Games and a very exciting announcement! 04/22/09
NAUTIQUE TEAM LIVING THE NAUTIQUE LIFE! 04/16/09
Tweeting with Nautique 04/09/09
Loving the New 226! 03/31/09
Nautique Employees Serving Others 03/10/09
Clear Differences 02/17/09
WOW - Another J.D. POWER and Associates Award!! 02/12/09
Buxton Marine’s 20th Anniversary! 02/03/09
Good News from the Boat Shows 01/27/09
Getting Better in Tough Times 01/14/09
Welcome 2009 01/07/09
Merry Christmas From Nautique 12/19/08
Nautique Dealers Helping Others During the Holidays 12/11/08
Customer Stories 12/03/08
Six World Class Nautique Dealers 11/21/08
Good Investment Advice 11/13/08
Awesome Grand Opening 11/10/08
We Love Orlando! 11/05/08
Where Quality Rules 10/27/08
Awesome Employees Helping Others 10/24/08
Ralph Meloon - A Living Legend! 10/15/08
Saving Lives – the Easy Way 10/08/08
Happy Birthday Nautique Insider 09/25/08
2009 – Another Great Model Year 09/19/08
Team Nautique Helping Others 09/17/08
The Green Team 08/26/08
Two National Championships in Two Weeks! 08/12/08
Two Dealers Investing for the Future 08/05/08
Nautique Employees Serve In Foreign Lands 07/28/08
Another Customer Service Award – Thanks Dealers! 07/15/08
Great European Dealers 07/03/08
Father’s Day – Nautique Family Fun 06/11/08
Great Meeting with Our Dealers 06/05/08
A Great Weekend at the Masters! 05/28/08
National Demo Days – Dare to Compare! 05/13/08
Great Sales in a Tough Market 05/09/08
Team Nautique Party Video 05/02/08
Team Nautique – Great Athletes – Great Party! 04/29/08
The Expanding Nautique Family 04/14/08
Let the Wakeboard Season Begin - Air Nautique Wake Games! 04/08/08
A Great Dealer – An Awesome Facility 04/01/08
Clean, Lean and Powerful 03/24/08
New Website – Great Comments 03/13/08
Spring is Almost Here - We’re Excited! 03/03/08
J.D. Power Award - SIX Times!! 02/14/08
Acquiring Two Service Centers - Streamlining Distribution 02/05/08
Wow - What a Boat! 01/23/08
Nautique Production System 01/14/08
Boat Show Season Off to a Great Start! 01/07/08
Let the Boat Shows Begin! 12/27/07
Happy Holidays 12/18/07
Extreme Loyalty! 12/06/07
Focus on Quality 11/27/07
Happy Thanksgiving! 11/19/07
Dare to Compare 11/09/07
A Great Three Days! 11/01/07
The Industry's Best Dealers! 10/23/07
The Next Big Thing! 10/16/07
The Nautique Family 10/04/07
Welcome to the Correct Craft CEO Blog 09/25/07

Nautique Insider RSS Feed

Welcome to the Family - Bass Cat and Yar-Craft!

03/24/15

Today our family grew and we could not be more excited. Nautique’s parent company, Correct Craft, acquired both Bass Cat and Yar-Craft – the two premier freshwater fishing brands in the boating industry.

Bass Cat is the industry’s highest quality bass fishing boat and, during the years JD Power surveyed boating customers, Bass Cat was the highest quality boat in the ENTIRE boating industry! Yar-Craft is the industry’s highest quality walleye fishing boat and both brands are known for outstanding customer service. So, as you can see, they will fit right in with our family!

Both Bass Cat and Yar-Craft have great organizational cultures and Ron and Jan Pierce and their family (the prior owners) have done a great job leading them and building these brands. Over the past year I have grown to significantly respect the Pierce family and I am thrilled to announce that Rick Pierce, the founder’s son, has agreed to stay on as President of both brands. The Bass Cat and Yar-Craft boats are built by loyal and hardworking employees in Mountain Home, Arkansas and we have no plans to change either the team or location. We bought these brands because they are already great brands with great teams!

Nautique’s parent company, Correct Craft, has been making waves in our industry the past few years with growth and acquisitions. People often ask us about Correct Craft and our various companies and organization so, below is a brief summary that will help everyone keep the players straight:

  • Correct Craft is the parent company of all the other companies and brands. I am honored to serve as CEO of Correct Craft.
  • Nautique is the company most known as being part of Correct Craft. Nautique builds the world’s best ski and wake boats and sells them in sixty-seven countries around the globe.
  • Bass Cat is the bass fishing industry’s highest quality boat. It has a fourty-year heritage built by the Pierce family.
  • Yar-Craft is the world’s premier walleye fishing boat.
  • Pleasurecraft Marine manufactures the world’s best engines. The engine brands are PCM, Crusader, and Levitator.
  • Aktion Parks is the world’s premier owner of cable and boat parks. Currently Aktion owns Orlando Water Sports Complex and Miami Watersports Complex with more to come!

As our Correct Craft family grows there are some things that don’t change. Our commitment to building the world’s best boats and giving the world’s best customer service stays resolute. Nautique may be gaining some sister companies but it does not one bit diminish our commitment to making sure our customers have the best possible experience on the water.

The world’s best ski boat; the word’s best wake boat; and a company that cares!

Enjoy the Nautique life!

image

Bill and Rick Pierce after the closing.


Nautique and Bass Cat on the Correct Craft lake!